This checklist is designed to help you define your strategic position in the market. By making deliberate choices in each category, you'll create a clear, cohesive business strategy that resonates with your ideal customers and sets you apart from competitors.

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Work through each section, selecting the options that best align with your business. Remember that alignment between sections is critical—choices in one area should complement and support choices in others.

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1. Market Context

Market Category - Outcome

What does your product or service actually deliver?

• [ ] Health - Physical, mental, or emotional wellbeing
• [ ] Wealth - Financial improvement, business growth, or career advancement
• [ ] Relationships - Interpersonal connections, dating, family, or social skills
• [ ] Escape - Relief from stress, boredom, or routine through entertainment or recreation

Market Category - Desire

Why does your audience want that outcome? (Their underlying motivation)

• [ ] Health - Driven by wellbeing desires
• [ ] Wealth - Motivated by financial gain
• [ ] Relationships - Seeking better connections
• [ ] Escape - Looking for relief or enjoyment

Market Mode

Which stage of the journey are you helping your customers with?

• [ ] Starting - Helping beginners take their first steps
• [ ] Scaling - Helping established businesses or individuals grow and expand
• [ ] Mastery - Helping experienced practitioners achieve excellence and optimization